| 000 | 00756nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2845 _d2845 |
||
| 020 | _a0071121110 : | ||
| 082 | 0 | 4 | _a658.8342 |
| 100 | 1 |
_aPeter, J.Paul _926422 |
|
| 245 | 0 | 0 |
_aConsumer behavior and marketing strategy / _cJ.Paul Peter, Jerry C. Olson |
| 250 | _a6th | ||
| 260 |
_aBoston : _bIrwin / McGraw-Hill, _c2002. |
||
| 300 |
_axxvi,582p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill / Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aConsumer behavior _926423 |
| 650 | 2 | 7 |
_aMarketing strategy _926424 |
| 700 | 1 |
_aOlson, Jerry C. _914244 |
|
| 942 | _cBK | ||