000 00712nam a2200229 a 4500
008 110328s2002 a g 000 eng d
020 _a818538663-3 :
_cTk.285
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a659.1
_219
100 1 _aSandage, C.H.
245 0 0 _aAdvertising : theory and practice /
_cC.H. Sandage, Vernon Fryburger, Kim Rotzoli
250 _a11th
260 _aDelhi :
_bA.I.T.B.S. Publishers,
_c2002.
300 _axv,509p. :
_bill
520 0 _aBusiness
556 _a2004-03-28
650 1 7 _aAdvertising
_2Spines
650 2 7 _aMedia planning; Budget planning; Advertising organizations
_2Spines
700 1 _aFryburger, Vernon
700 1 _aRotzoli, Kim
999 _c2931
_d2931