| 000 | 00626nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2002 a g 000 eng d | ||
| 020 | _a0658009451 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.827 _219 |
| 100 | 1 | _aGregory, James R. | |
| 245 | 0 | 0 |
_aBranding across borders : a guide to global brand marketing / _cJames R. Gregory |
| 250 | _a1st ed. | ||
| 260 |
_aChicago : _bMcGraw-Hill, _c2002. |
||
| 300 |
_axxiv,232p : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2004-05-05 | ||
| 650 | 1 | 7 |
_aBranding _2Spines |
| 650 | 2 | 7 |
_aGlobal branding; Global customer; Brand management _2Spines |
| 999 |
_c2951 _d2951 |
||