| 000 | 00879nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1999 a g 000 eng d | ||
| 020 |
_a0030225191 : _cTk.2860 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aBateson, John E.G. | |
| 245 | 0 | 0 |
_aManaging services marketing : text and readings / _cJohn E.G. Bateson, K. Douglas Hoffman |
| 250 | _a4th | ||
| 260 |
_aFort Worth : _bThe Dryden Press / Harcourt Brace College Publishers, _c1999. |
||
| 300 |
_axxvi,471p. : _bill |
||
| 490 | 1 | _aThe Dryden press series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2004-07-26 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 2 | 7 |
_aManaging serices; SErvice consumer; Service operation; Communication strategy; Defection management _2Spines |
| 700 | 1 | _aHoffman, K. Douglas | |
| 830 | 0 | _aThe Dryden press series in marketing | |
| 999 |
_c3024 _d3024 |
||