000 | 00936nam a2200265 a 4500 | ||
---|---|---|---|
008 | 110328s2005 a g 000 eng d | ||
020 |
_a0071111697 : _cTk.1686.75 |
||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.8 _219 |
100 | 1 | _aMullins, John W. | |
245 | 0 | 0 |
_aMarketing management : a strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
250 | _a5th | ||
260 |
_aBoston : _bMcGraw-Hill / Irwin, _c2005. |
||
300 |
_axxiv,520p. : _bill |
||
490 | 1 | _aMcGraw-Hill / Irwin series in marketing | |
520 | 0 | _aBusiness | |
556 | _a2004-08-10 | ||
650 | 1 | 7 |
_aMarketing management _2Spines |
650 | 2 | 7 |
_aTarget marketing; Product decisions; Distribution channel _2Spines |
700 | 1 | _aWalker, Orville C. | |
700 | 1 | _aBoyd, Harper W. | |
700 | 1 | _aLarreche, Jean-Claude | |
830 | 0 | _aMcGraw-Hill / Irwin series in marketing | |
999 |
_c3058 _d3058 |