000 00936nam a2200265 a 4500
008 110328s2005 a g 000 eng d
020 _a0071111697 :
_cTk.1686.75
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aMullins, John W.
245 0 0 _aMarketing management : a strategic decision-making approach /
_cJohn W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
250 _a5th
260 _aBoston :
_bMcGraw-Hill / Irwin,
_c2005.
300 _axxiv,520p. :
_bill
490 1 _aMcGraw-Hill / Irwin series in marketing
520 0 _aBusiness
556 _a2004-08-10
650 1 7 _aMarketing management
_2Spines
650 2 7 _aTarget marketing; Product decisions; Distribution channel
_2Spines
700 1 _aWalker, Orville C.
700 1 _aBoyd, Harper W.
700 1 _aLarreche, Jean-Claude
830 0 _aMcGraw-Hill / Irwin series in marketing
999 _c3058
_d3058