000 00713nam a2200229 a 4500
008 110328s2003 a g 000 eng d
020 _a0071198601 :
_cTk.1396.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.816
_219
100 1 _aMonroe, Kent B.
245 0 0 _aPricing : making profitable decisions /
_cKent B. Monroe
250 _a3rd
260 _aBoston :
_bMcGraw-Hill / Irwin,
_c2003.
300 _axxvi,658p. :
_bill
490 1 _aMcGraw-Hill / Irwin series in marketing
520 0 _aBusiness
556 _a2004-12-01
650 1 7 _aPricing
_2Spines
650 2 7 _aBuyer behavior; Pricing management
_2Spines
830 0 _aMcGraw-Hill / Irwin series in marketing
999 _c3239
_d3239