000 00611nam a2200205 a 4500
008 110328s1996 a g 000 eng d
020 _a0071147799 :
_cTk.712.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a659.1
_219
100 1 _aTrout, Jack
245 0 0 _aThe new positioning : the latest on the world's no 1 business strategy /
_cJack Trout
250 _a1st ed.
260 _aNew York :
_bMcGraw-Hill,
_c1996.
300 _axi,173p.
520 0 _aBusiness
556 _a2005-07-11
650 1 7 _aPositioning
_2Spines
650 2 7 _aAdvertising; Busines strategy
_2Spines
999 _c3419
_d3419