| 000 | 00821nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1999 a g 000 eng d | ||
| 020 | _a0072380233 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.4 _219 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 0 | 0 |
_aBasic marketing : a global-managerial approach / _cWilliam D. Perreault, E.Jerome McCarthy |
| 250 | _a2nd | ||
| 260 |
_aBoston : _bMcGraw-Hill /Irwin, _c1999. |
||
| 300 |
_axxiv,791+p. : _bill. |
||
| 490 | 1 | _aThe Irwin / McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2005-07-12 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 2 | 7 |
_aMarketing - Management; Consumer markets; Personal selling; Advertising _2Spines |
| 700 | 1 | _aMcCarthy, E.Jerome | |
| 830 | 0 | _aThe Irwin / McGraw-Hill series in marketing | |
| 999 |
_c3433 _d3433 |
||