| 000 | 00499nam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c3530 _d3530 |
||
| 020 | _a0132218135 | ||
| 082 | 0 | 4 | _a659.1.072 |
| 100 | 1 |
_aDavis, Joel J. _920582 |
|
| 245 | 0 | 0 |
_aAdvertising research : theory and practice / _cJoel J. Davis |
| 250 | _a1st ed. | ||
| 260 |
_aNew Jersey : _bPrentice-Hall, _c1997. |
||
| 300 |
_axxiv,695p. : _bill. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _920583 |
| 650 | 2 | 7 |
_aAdvertising - Research; Qualitative research; Questionnaire design _920584 |
| 942 | _cBK | ||