| 000 | 00615nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2002 a g 000 eng d | ||
| 020 |
_a0844215635 : _cTk.5246.25 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.111 _219 |
| 100 | 1 | _aSissors, Jack Z. | |
| 245 | 0 | 0 |
_aAdvertising media planning / _cJack Z. Sissors, Roger B. Baron |
| 250 | _a6th | ||
| 260 |
_aChicago : _bMcGraw-Hill, _c2002. |
||
| 300 |
_axviii,445p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2005-09-05 | ||
| 650 | 1 | 7 |
_aAdvertising _2Spines |
| 650 | 2 | 7 |
_aMedia plan _2Spines |
| 700 | 1 | _aBaron, Roger B. | |
| 999 |
_c3579 _d3579 |
||