| 000 | 00739nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c3737 _d3737 |
||
| 020 | _a8120324501 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aClow, Kenneth E. _920713 |
|
| 245 | 0 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
| 250 | _a2nd | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2004. |
||
| 300 |
_axxvii,538p. : _bill. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aIntegrated advertising _920714 |
| 650 | 2 | 7 |
_aMarketing communication; Trade promotion; Advertising management; Advertising _920715 |
| 700 | 1 |
_aBaack, Donald _920716 |
|
| 942 | _cBK | ||