| 000 | 00755nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c3780 _d3780 |
||
| 020 | _a81203230928129702541 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aKeller, Kevin Lane _921588 |
|
| 245 | 0 | 0 |
_aStrategic brand management : building, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2003. |
||
| 300 |
_axxvii,788p./816p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrand management _921589 |
| 650 | 2 | 7 |
_aBrand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension _921590 |
| 942 | _cBK | ||