| 000 | 00803nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c3795 _d3795 |
||
| 020 | _a0787962554 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aDavis, Scott M. _921407 |
|
| 245 | 0 | 0 |
_aBuilding the brand-driven business : operationalize your brand to drive profitable growth / _cScott M. Davis, Dunn |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJohn Wiley / Jossey Bass, _c2002. |
||
| 300 |
_axv,299p. : _bill |
||
| 490 | 1 | _aThe Jossey-Bass business and management series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aProduct management _921408 |
| 650 | 2 | 7 |
_aBrand _921409 |
| 700 | 1 |
_aDunn, _94876 |
|
| 942 | _cBK | ||