000 00592nam a2200193 a 4500
999 _c3796
_d3796
020 _a1861975929 :
082 0 4 _a658.827
245 0 0 _aBrand warriors : corporate leaders share their winning strategies /
_cedited by Fiona Gilmore
250 _a1st ed.
260 _aLondon :
_bProfile Books,
_c1999.
300 _axiv,263p. :
_bill
520 0 _aBusiness
650 1 7 _aMarketing
_921402
650 2 7 _aBrand; Product management
_921403
942 _cBK