| 000 | 00662nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c3797 _d3797 |
||
| 020 | _a8120324471 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aJones, John Philip _921415 |
|
| 245 | 0 | 0 |
_aWhat's in a name? : advertising and the concept of brands / _cJohn Philip Jones, Jan S. Slater |
| 250 | _a2nd | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2003. |
||
| 300 |
_axxiii,308p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _921416 |
| 650 | 2 | 7 |
_aConsumer; Brand _921417 |
| 700 | 1 |
_aSlater, Jan S. _93375 |
|
| 942 | _cBK | ||