000 | 00822nam a2200253 a 4500 | ||
---|---|---|---|
999 |
_c3985 _d3985 |
||
020 | _a0072539097 | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aBearden, William O. _915334 |
|
245 | 0 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
250 | _a4th | ||
260 |
_aBoston : _bMcGraw-Hill /Irwin, _c2004. |
||
300 |
_axl,596p. : _bill |
||
490 | 1 | _aMcGraw -Hill /Irwin series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing _923444 |
650 | 2 | 7 |
_aIntegrated marketing; Personal selling _923445 |
700 | 1 |
_aIngram, Thomas N. _915337 |
|
700 | 1 |
_aLaForge, Raymond W. _915338 |
|
942 | _cBK |