| 000 | 00822nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c3985 _d3985 |
||
| 020 | _a0072539097 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aBearden, William O. _915334 |
|
| 245 | 0 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
| 250 | _a4th | ||
| 260 |
_aBoston : _bMcGraw-Hill /Irwin, _c2004. |
||
| 300 |
_axl,596p. : _bill |
||
| 490 | 1 | _aMcGraw -Hill /Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _923444 |
| 650 | 2 | 7 |
_aIntegrated marketing; Personal selling _923445 |
| 700 | 1 |
_aIngram, Thomas N. _915337 |
|
| 700 | 1 |
_aLaForge, Raymond W. _915338 |
|
| 942 | _cBK | ||