000 00822nam a2200253 a 4500
999 _c3985
_d3985
020 _a0072539097
082 0 4 _a658.8
100 1 _aBearden, William O.
_915334
245 0 0 _aMarketing : principles and perspectives /
_cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250 _a4th
260 _aBoston :
_bMcGraw-Hill /Irwin,
_c2004.
300 _axl,596p. :
_bill
490 1 _aMcGraw -Hill /Irwin series in marketing
520 0 _aBusiness
650 1 7 _aMarketing
_923444
650 2 7 _aIntegrated marketing; Personal selling
_923445
700 1 _aIngram, Thomas N.
_915337
700 1 _aLaForge, Raymond W.
_915338
942 _cBK