000 00747nam a2200205 a 4500
999 _c4060
_d4060
020 _a8120321677 :
082 0 4 _a658.83
100 1 _aKumar, V.
_923789
245 0 0 _aInternational marketing research /
_cV. Kumar
250 _a1st ed.
260 _aNew Delhi :
_bPrentice Hall of India,
_c2006.
300 _axxx,448p. :
_billus.,figs.,tables
520 0 _aBusiness
650 1 7 _aMarketing
_923790
650 2 7 _aInternational marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet
_923791
942 _cBK