| 000 | 00928nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4069 _d4069 |
||
| 020 | _a9780072941647 | ||
| 082 | 0 | 4 | _a658.84 C359i 2005 |
| 100 | 1 |
_aCateora, Pholip R. _911124 |
|
| 245 | 0 | 0 |
_aInternational marketing / _cPholip R. Cateora, John L. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGrow-Hill / Irwin, _c2005. |
||
| 300 |
_axxxiii,697p. : _billus.,figs.,tables,maps |
||
| 490 | 1 | _aThe McGrow-Hill / Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _924063 |
| 650 | 2 | 7 |
_aInternational business enterprises; International marketing; Global marketing; International trade; Globa market opportunities; Maketing strategies _924064 |
| 700 | 1 |
_aCraham, John L. _911127 |
|
| 942 | _cBK | ||