| 000 | 00860nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c4115 _d4115 |
||
| 020 | _a81203279938177586904 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aKotler,, Philip _925314 |
|
| 245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler,, Kevin Lane Keller |
| 250 | _a12 ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India, _c2006. |
||
| 300 |
_axxxvii,729+46p,xxxxix,672+46p. : _billus.,figs.,tables |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing Management _925315 |
| 650 | 2 | 7 |
_aMarketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value _925316 |
| 700 | 1 |
_aKeller, Kevin Lane _925317 |
|
| 942 | _cBK | ||