000 00560nam a2200169 a 4500
999 _c4326
_d4326
020 _a8-31707067 :
082 0 4 _a658.83
100 1 _aMalhotra, Naresh K.
_926234
245 0 0 _aMarketing research: an applied orientation /
_cNaresh K. Malhotra
250 _a5th ed.
260 _aNew Delhi :
_bPrentice Hall of India,
_c2007.
300 _axxx,910p. :
_billus.,tables.,figs.,charts
520 0 _aBusiness
650 1 7 _aMarketing research
_926235
650 2 7 _aResearch design; Data collections; Data analysis; Data formulation; Report writing
_926236
942 _cBK