| 000 | 00861nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c4454 _d4454 |
||
| 020 | _a8131503887 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aShimp, Terence A. _926991 |
|
| 245 | 0 | 0 |
_aAdvertising and Promotion: an IMC approach / _cTerence A. Shimp |
| 250 | _a1st. Edition | ||
| 260 |
_aIndia : _bSouth-Western Cengage learning, _c2007. |
||
| 300 |
_a650p. : _bills., pictures, maps, chart,tabs. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising and Promotion _926992 |
| 650 | 2 | 7 |
_aMarketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions _926993 |
| 942 | _cBK | ||