| 000 | 00615nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c4498 _d4498 |
||
| 020 | _a9788177589993 : | ||
| 082 | 0 | 4 | _a658.8342 |
| 100 | 1 |
_aSchiffman, Leon G. _9984 |
|
| 245 | 0 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk |
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2007. |
||
| 300 |
_a634p. : _bIllus.,figs. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aConsumer behavior _927230 |
| 650 | 2 | 7 |
_aConsumer motivation; Consumer Perception; Consumer research; Market segmentation; Consumer Learning; Consumer influence _927231 |
| 700 | 1 |
_aKanuk, Leslie Lazar _9987 |
|
| 942 | _cBK | ||