| 000 | 01018nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4568 _d4568 |
||
| 020 | _a8131716830 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aKotler,, Philip _927435 |
|
| 245 | 0 | 0 |
_aMarketing Mangement: a south asian prespective / _cPhilip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi : _bPearson and Prentice Hall of India, _c2009. |
||
| 300 |
_axlvii, 647p. : _bills., pics., graphs.,tabs.,figs. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing Management _927436 |
| 650 | 2 | 7 |
_aMarketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value _927437 |
| 700 | 1 |
_aKeller, Kevin Lane _927438 |
|
| 700 | 1 |
_a ; Koshy, Abraham _927439 |
|
| 700 | 1 |
_aJha, Mithileshwar _914707 |
|
| 942 | _cBK | ||