000 00804cam a22002174a 4500
020 _a0131875159 (hardback : alk. paper)
020 _a9780131875159 (hardback : alk. paper)
020 _a9780131875159
082 0 0 _a352.7
100 1 _aKotler, Philip.
_9280
245 1 0 _aMarketing in the public sector :
_ba roadmap for improved performance /
_cPhilip Kotler, Nancy Lee.
260 _aUpper Saddle River, N.J. :
_bWharton School Pub.,
_cc2007.
300 _axv, 332 p. :
_bill. ;
504 _aIncludes bibliographical references (p. 291-308) and index.
650 0 _aGovernment productivity.
_9285
650 0 _aPublic administration
_9286
650 0 _aAdministrative agencies
_9287
700 1 _aLee, Nancy,
_9284
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip0613/2006015053.html
942 _cBK
999 _c4929
_d4929