| 000 | 00564cam a22001694a 4500 | ||
|---|---|---|---|
| 020 | _a9788131731819 | ||
| 082 | 0 | 0 | _a658.8/3 |
| 100 | 1 |
_aMalhotra, Naresh K. _9376 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson, _cc2011. |
||
| 300 |
_axxvii, 948 p. ; _bIlls., figs., charts, graphs; _e28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 834-873) and index. | ||
| 650 | 0 |
_aMarketing research. _94119 |
|
| 650 | 0 |
_aMarketing research _94120 |
|
| 942 | _cBK | ||
| 999 |
_c4951 _d4951 |
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