000			01772cam a2200265 a 4500
020			_a0471476110 (cloth)
082	0	0	_a658.408
100	1		_aKotler, Philip. _9280
245	1	0	_aCorporate social responsibility : _bdoing the most good for your company and your cause / _cPhilip Kotler and Nancy Lee.
250			_a1st ed.
260			_aHoboken, N.J. : _bWiley, _cc2005.
300			_ax, 307 p. : _bill. ; _e24 cm
500			_aPublished simultaneously in Canada.
504			_aIncludes bibliographical references (p. 277-295) and index.
505	0		_aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
650		0	_aSocial responsibility of business. _9935
650		0	_aSocial marketing. _9936
650		0	_aCorporations _9937
650		0	_aCorporate image. _9938
700	1		_aLee, Nancy, _9284
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020375.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html
942			_cBK
999			_c5070 _d5070