| 000 | 00512cam a2200157 a 4500 | ||
|---|---|---|---|
| 082 | 0 | 0 | _a658.827 |
| 100 | 1 |
_aKeller, Kevin Lane, _91156 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cKevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac |
| 260 |
_aNew Delhi : _bPearson Education, _c2011. |
||
| 300 |
_axxiii, 695p.: _bill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _91157 |
|
| 700 | 1 |
_aJacob, Isaac _91158 |
|
| 700 | 1 |
_aParameswaran, M.G. _91159 |
|
| 942 | _cBK | ||
| 999 |
_c5107 _d5107 |
||