000 01736cam a22001694a 4500
082 0 0 _a647.94/071/073
245 0 0 _aCases in hospitality and tourism management /
_cedited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.
260 _aUpper Saddle River, N.J. :
_bPearson Education,
_cc2006.
300 _a127 p. :
_bill. ;
504 _aIncludes bibliographical references.
505 0 _aMenu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
650 0 _aHospitality industry
_zUnited States.
_91164
700 1 _aO'Halloran, Robert M.
_91165
700 1 _aJarvis, Ken.
_91166
700 1 _aAllen-Chabot, Amy.
_91167
942 _cBK
999 _c5108
_d5108