| 000 | 00613cam a22001814a 4500 | ||
|---|---|---|---|
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aWells, William, _91180 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, Sandra Moriarty, John Burnett. |
| 246 | 3 | _aAdvertising : principles and practice | |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2006. |
||
| 300 |
_axxxviii, 592 p. ; _bcol. ill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _91181 |
|
| 700 | 1 |
_aBurnett, John, _91182 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _91183 |
|
| 942 | _cBK | ||
| 999 |
_c5111 _d5111 |
||