| 000 | 00834cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a0749442123 | ||
| 020 | _a9780749442125 | ||
| 082 | 0 | 0 | _a658.827 |
| 245 | 0 | 0 |
_aBeyond branding / _cedited by Nicholas Ind. |
| 250 | _a1st ed. | ||
| 260 |
_aLondon, UK ; _aSterling, VA : _bKogan Page, _c2008. |
||
| 300 |
_axviii, 236 p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products. _92097 |
|
| 650 | 0 |
_aBranding (Marketing) _92098 |
|
| 650 | 0 |
_aBrand choice. _92095 |
|
| 650 | 0 |
_aProduct management. _9150 |
|
| 700 | 1 |
_aInd, Nicholas. _92096 |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip047/2003018047.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html |
| 942 | _cBK | ||
| 999 |
_c5312 _d5312 |
||