000			00451nam a2200157 4500
020			_a0761996567
082			_a658.827
100			_aKapoor, Jagdeep _92101
245			_a18 Brand Astras : _bUsing brand abilities as weapons for CRISP brand building / _cJagdeep Kapoor
250			_a1st ed.
260			_aNew Delhi : _bResponse Book, _c2003.
300			_a134p.: _e20 cm.
650			_aBranding _92102
650			_aProduct Marketing _9151
942			_cBK
999			_c5313 _d5313