| 000 | 00875pam a22002294a 4500 | ||
|---|---|---|---|
| 020 | _a074944651x (alk. paper) | ||
| 082 | 0 | 0 | _a659.2 |
| 100 | 1 |
_aHaywood, Roger, _92107 |
|
| 245 | 1 | 0 |
_aCorporate reputation, the brand & the bottom line : _bPowerful proven communication strategies for maximizing value / _cRoger Haywood. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _cc2006. |
||
| 300 |
_axvi, 320 p. ; _bills.; _e23 cm. |
||
| 500 | _a"The Chartered Institute of Marketing." | ||
| 500 | _aPrevious ed. published as: Manage your reputation. London : Kogan Page, c2002. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aPublic relations. _92108 |
|
| 650 | 0 |
_aCorporate image. _9938 |
|
| 650 | 0 |
_aOrganizational effectiveness. _92109 |
|
| 700 | 1 |
_aHaywood, Roger, _92110 |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0510/2005009330.html |
| 942 | _cBK | ||
| 999 |
_c5314 _d5314 |
||