| 000 | 01027cam a2200241 i 4500 | ||
|---|---|---|---|
| 999 |
_c5315 _d5315 |
||
| 020 | _a9780198069867 | ||
| 020 | _a0198069863 | ||
| 082 | _a658.827 | ||
| 100 | 1 |
_aDutta, Kirti. _99939 |
|
| 245 | 1 | 0 |
_aBrand management : _bPrinciples and Practices / |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bOxford, _c2012. |
||
| 300 |
_axxiii, 456 p. : _billustrations ; 24 cm. _eWith Cd No - CCD01057 : CCD01058 : CCD01059: CCD01060. |
||
| 500 | _aEach chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. | ||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 | 0 |
_aBrand name products. _99940 |
|
| 650 | 0 |
_aBranding (Marketing) _99941 |
|
| 650 | 0 |
_aProduct management. _99942 |
|
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1409/2012406408-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1409/2012406408-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1409/2012406408-t.html |
| 942 | _cBK | ||