| 000 | 00726nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c628 _d628 |
||
| 020 | _a0256125392 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aChurchill, Gilbert A. _915224 |
|
| 245 | 0 | 0 |
_aMarketing : creating value for customers / _cGilbert A. Churchill, J. Paul Peter |
| 250 | _a1st ed. | ||
| 260 |
_aBurr Ridge, Illinois : _bIrwin, _c1995. |
||
| 300 |
_axxxii,703p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _915225 |
| 650 | 2 | 7 |
_aConsumers; Markets; Product development; Product management; Pricing; Distribution; Marketing communications _93864 |
| 700 | 1 |
_aPeter, J. Paul _915226 |
|
| 942 | _cBK | ||