000 | 00754nam a2200181 a 4500 | ||
---|---|---|---|
999 |
_c638 _d638 |
||
020 | _a0395707463 | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aPride, William M. _915588 |
|
245 | 0 | 0 |
_aMarketing : concepts and strategies / _cWilliam M. Pride, O.C. Ferrell |
250 | _a9th | ||
260 |
_aBoston : _bHoughton Mifflin, _c1995. |
||
300 |
_axxx,753p. : _bill |
||
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing _915589 |
650 | 2 | 7 |
_aStrategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance _915590 |
700 | 1 |
_aFerrell, O.C. _915591 |
|
942 | _cBK |