000 00754nam a2200181 a 4500
999 _c638
_d638
020 _a0395707463
082 0 4 _a658.8
100 1 _aPride, William M.
_915588
245 0 0 _aMarketing : concepts and strategies /
_cWilliam M. Pride, O.C. Ferrell
250 _a9th
260 _aBoston :
_bHoughton Mifflin,
_c1995.
300 _axxx,753p. :
_bill
520 0 _aBusiness
650 1 7 _aMarketing
_915589
650 2 7 _aStrategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance
_915590
700 1 _aFerrell, O.C.
_915591
942 _cBK