| 000 | 00754nam a2200181 a 4500 | ||
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| 999 |
_c638 _d638 |
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| 020 | _a0395707463 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPride, William M. _915588 |
|
| 245 | 0 | 0 |
_aMarketing : concepts and strategies / _cWilliam M. Pride, O.C. Ferrell |
| 250 | _a9th | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c1995. |
||
| 300 |
_axxx,753p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _915589 |
| 650 | 2 | 7 |
_aStrategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance _915590 |
| 700 | 1 |
_aFerrell, O.C. _915591 |
|
| 942 | _cBK | ||