000 | 00972nam a2200229 a 4500 | ||
---|---|---|---|
008 | 110328s1994 a g 000 eng d | ||
020 |
_a0070610169 : _cTk.720 |
||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.80076 _219 |
100 | 1 | _aStanton, William J. | |
245 | 0 | 0 |
_aInstructor's manual to accompany fundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker |
250 | _a10th | ||
260 |
_aNew York : _bMcGraw-Hill, _c1994. |
||
300 | _av,667p. | ||
520 | 0 | _aBusiness | |
556 | _a2000-08-15 | ||
650 | 1 | 7 |
_aMarketing _2Spines |
650 | 2 | 7 |
_aMarketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketing _2Spines |
700 | 1 | _aEtzel, Michael J. | |
700 | 1 | _aWalker, Bruce J. | |
999 |
_c639 _d639 |