000 00972nam a2200229 a 4500
008 110328s1994 a g 000 eng d
020 _a0070610169 :
_cTk.720
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.80076
_219
100 1 _aStanton, William J.
245 0 0 _aInstructor's manual to accompany fundamentals of marketing /
_cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker
250 _a10th
260 _aNew York :
_bMcGraw-Hill,
_c1994.
300 _av,667p.
520 0 _aBusiness
556 _a2000-08-15
650 1 7 _aMarketing
_2Spines
650 2 7 _aMarketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketing
_2Spines
700 1 _aEtzel, Michael J.
700 1 _aWalker, Bruce J.
999 _c639
_d639