| 000 | 00726nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c642 _d642 |
||
| 020 | _a0256125767 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aBoyd, Harper W. _94428 |
|
| 245 | 0 | 0 |
_aMarketing management : a strategic approach with a global orientation / _cHarper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
| 250 | _a2nd | ||
| 260 |
_aChicago : _bIrwin, _c1995. |
||
| 300 |
_axvi,555p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _915130 |
| 650 | 2 | 7 |
_aMarketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing _915131 |
| 700 | 1 |
_aWalker, Orville C. _915132 |
|
| 700 | 1 |
_aLarreche, Jean-Claude _94432 |
|
| 942 | _cBK | ||