000 | 00726nam a2200205 a 4500 | ||
---|---|---|---|
999 |
_c642 _d642 |
||
020 | _a0256125767 | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aBoyd, Harper W. _94428 |
|
245 | 0 | 0 |
_aMarketing management : a strategic approach with a global orientation / _cHarper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
250 | _a2nd | ||
260 |
_aChicago : _bIrwin, _c1995. |
||
300 |
_axvi,555p. : _bill |
||
490 | 1 | _aIrwin series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing management _915130 |
650 | 2 | 7 |
_aMarketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing _915131 |
700 | 1 |
_aWalker, Orville C. _915132 |
|
700 | 1 |
_aLarreche, Jean-Claude _94432 |
|
942 | _cBK |