000 00726nam a2200205 a 4500
999 _c642
_d642
020 _a0256125767
082 0 4 _a658.8
100 1 _aBoyd, Harper W.
_94428
245 0 0 _aMarketing management : a strategic approach with a global orientation /
_cHarper W. Boyd, Orville C. Walker, Jean-Claude Larreche
250 _a2nd
260 _aChicago :
_bIrwin,
_c1995.
300 _axvi,555p. :
_bill
490 1 _aIrwin series in marketing
520 0 _aBusiness
650 1 7 _aMarketing management
_915130
650 2 7 _aMarketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing
_915131
700 1 _aWalker, Orville C.
_915132
700 1 _aLarreche, Jean-Claude
_94432
942 _cBK