| 000 | 00883nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c644 _d644 |
||
| 020 | _a0256189684 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aBerkowitz, Eric N. _915833 |
|
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _a5th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1997. |
||
| 300 |
_axxxii,736p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _915911 |
| 650 | 2 | 7 |
_aMarket process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketing _915912 |
| 700 | 1 |
_aKerin, Roger A. _91392 |
|
| 700 | 1 |
_aHartley, Steven W. _915836 |
|
| 700 | 1 |
_aRudelius, William _915837 |
|
| 942 | _cBK | ||