| 000 | 01019nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c651 _d651 |
||
| 020 | _a0132548976 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aKotler, Philip _925161 |
|
| 245 | 0 | 0 |
_aMarketing management : an asian perspective / _cPhilip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| 250 | _a1st ed. | ||
| 260 |
_aSingapore : _bPrentice Hall, _c1996. |
||
| 300 |
_axviii,1055p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _925162 |
| 650 | 2 | 7 |
_aGlobal economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force _925163 |
| 700 | 1 |
_aAng, Swee Hoon _914560 |
|
| 700 | 1 |
_aLeong, Siew Meng _914561 |
|
| 700 | 1 |
_aTan, Chin Tiong _96735 |
|
| 942 | _cBK | ||