| 000 | 00807nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c652 _d652 |
||
| 020 | _a8120312198 : | ||
| 082 | 0 | 4 | _a659.106 |
| 100 | 1 |
_aBatra, Rajeev _93694 |
|
| 245 | 0 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker |
| 250 | _a5th | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c1999. |
||
| 300 |
_axiii,754p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising management _918037 |
| 650 | 2 | 7 |
_aMarketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing _918038 |
| 700 | 1 |
_aMyers, John G. _92735 |
|
| 700 | 1 |
_aAaker, David A. _915929 |
|
| 942 | _cBK | ||