| 000 | 00787nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c654 _d654 |
||
| 020 | _a8120314741 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aLilien, Gary L. _915933 |
|
| 245 | 0 | 0 |
_aMarketing models / _cGary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c1999. |
||
| 300 |
_axv,803p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing models _915934 |
| 650 | 2 | 7 |
_aConsumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system _915935 |
| 700 | 1 |
_aKotler, Philip _915936 |
|
| 700 | 1 |
_aMoorthy, K. Sridhar _915937 |
|
| 942 | _cBK | ||