| 000 | 00924nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c655 _d655 |
||
| 020 | _a0256139903 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPerreault, William D. _914985 |
|
| 245 | 0 | 0 |
_aBasic marketing : a global managerial approach / _cWilliam D. Perreault, E. Jerome McCarthy |
| 250 | _a12th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1996. |
||
| 300 |
_axxvi,833p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _914986 |
| 650 | 2 | 7 |
_aGlobal economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan _914987 |
| 700 | 1 |
_aMcCarthy, E. Jerome _914021 |
|
| 942 | _cBK | ||