000 | 00924nam a2200241 a 4500 | ||
---|---|---|---|
999 |
_c655 _d655 |
||
020 | _a0256139903 | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aPerreault, William D. _914985 |
|
245 | 0 | 0 |
_aBasic marketing : a global managerial approach / _cWilliam D. Perreault, E. Jerome McCarthy |
250 | _a12th | ||
260 |
_aBoston : _bIrwin/McGraw-Hill, _c1996. |
||
300 |
_axxvi,833p. : _bill |
||
490 | 1 | _aIrwin series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing _914986 |
650 | 2 | 7 |
_aGlobal economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan _914987 |
700 | 1 |
_aMcCarthy, E. Jerome _914021 |
|
942 | _cBK |