000 00924nam a2200241 a 4500
999 _c655
_d655
020 _a0256139903
082 0 4 _a658.8
100 1 _aPerreault, William D.
_914985
245 0 0 _aBasic marketing : a global managerial approach /
_cWilliam D. Perreault, E. Jerome McCarthy
250 _a12th
260 _aBoston :
_bIrwin/McGraw-Hill,
_c1996.
300 _axxvi,833p. :
_bill
490 1 _aIrwin series in marketing
520 0 _aBusiness
650 1 7 _aMarketing
_914986
650 2 7 _aGlobal economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan
_914987
700 1 _aMcCarthy, E. Jerome
_914021
942 _cBK