| 000 | 00718nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c6566 _d6566 |
||
| 020 | _a9789332574144 | ||
| 082 | 0 | 4 | _a659.1 M854a 2016 |
| 100 | 1 |
_aSandra Moriarty _aWilliam D. Wells _aNancy D. Mitchell _98406 |
|
| 245 | 0 | 0 | _aAdvertising & IMC : Principles and Practice / |
| 250 | _a10th ed. | ||
| 260 |
_aDelhi : _bPearson Education, _c2016. |
||
| 300 |
_a669p.: _b24 cm. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _98407 |
| 650 | 2 | 7 |
_aConsumer audience; Advertising media _98408 |
| 942 | _cBK | ||