| 000 | 00811nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c660 _d660 |
||
| 020 | _a0256262535 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aArens, William F. _911959 |
|
| 245 | 0 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a7th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxxii,568p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _915417 |
| 650 | 2 | 7 |
_aCrafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media _915418 |
| 942 | _cBK | ||