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| 999 |
_c661 _d661 |
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| 020 | _a0073658634 : | ||
| 082 | 0 | 4 | _a658.848 |
| 100 | 1 |
_aJohansson, Johny K. _915419 |
|
| 245 | 0 | 0 |
_aGlobal marketing : foreign entry, local marketing, and global management / _cJohny K. Johansson |
| 250 | _a2nd | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axx,604p. : _bill |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aGlobal markerting _923280 |
| 650 | 2 | 7 |
_aExport marketing; Local marketing; Global management; Advertising; Global market research _923281 |
| 942 | _cBK | ||