| 000 | 00904nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c662 _d662 |
||
| 020 | _a0256226334 : | ||
| 082 | 0 | 4 | _a658.800722 |
| 100 | 1 |
_aPeter, J. Paul _916300 |
|
| 245 | 0 | 0 |
_aMarketing management : knowledge and skills / _cJ. Paul Peter, James H. Donnelly |
| 250 | _a5th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_axvi,944p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _916301 |
| 650 | 2 | 7 |
_aStrategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing _916302 |
| 700 | 1 |
_aDonnelly, James H. _93739 |
|
| 942 | _cBK | ||