000 | 00764nam a2200205 a 4500 | ||
---|---|---|---|
999 |
_c663 _d663 |
||
020 | _a8173193169 : | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aGovindarajan, M. _916467 |
|
245 | 0 | 0 |
_aModern marketing management / _cM. Govindarajan |
250 | _a1st ed. | ||
260 |
_aNew Delhi : _bNarosa Publishing, _c1999. |
||
300 |
_axxx,349p. : _bill |
||
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing management _916468 |
650 | 2 | 7 |
_aMarketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management _916469 |
942 | _cBK |