000 00764nam a2200205 a 4500
999 _c663
_d663
020 _a8173193169 :
082 0 4 _a658.8
100 1 _aGovindarajan, M.
_916467
245 0 0 _aModern marketing management /
_cM. Govindarajan
250 _a1st ed.
260 _aNew Delhi :
_bNarosa Publishing,
_c1999.
300 _axxx,349p. :
_bill
520 0 _aBusiness
650 1 7 _aMarketing management
_916468
650 2 7 _aMarketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management
_916469
942 _cBK