| 000 | 00905nam a2200241 a 4500 | ||
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| 999 |
_c667 _d667 |
||
| 020 | _a0072312211 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aZeithaml, Valarie A. _93740 |
|
| 245 | 0 | 0 |
_aServices marketing : integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner |
| 250 | _a2nd | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axxviii,620p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aService marketing _926601 |
| 650 | 2 | 7 |
_aCustomer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality _926602 |
| 700 | 1 |
_aBitner, Mary Jo _93743 |
|
| 942 | _cBK | ||