| 000 | 00851nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c668 _d668 |
||
| 020 | _a0256261180 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aWalker, Orville C. _915410 |
|
| 245 | 0 | 0 |
_aMarketing strategy : planning and implementation / _cOrville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| 250 | _a3rd | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxiii,393p. : _bill |
||
| 490 | 1 | _aMarketing and advertising series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing strategy _915411 |
| 650 | 2 | 7 |
_aCorporate strategy; Business strategy; Target marketing _915412 |
| 700 | 1 |
_aBoyd, Harper W. _94428 |
|
| 700 | 1 |
_aLarreche, Jean-Claude _94432 |
|
| 942 | _cBK | ||