| 000 | 00652nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c677 _d677 |
||
| 020 | _a0074632019 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aJones, John Philip _915875 |
|
| 245 | 0 | 0 |
_aWhat's in a brand : building brand equity through advertising / _cJohn Philip Jones |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _c1998. |
||
| 300 | _axxiii,335p. | ||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _915876 |
| 650 | 2 | 7 |
_aBrand; Price; Consumer; Advertising research; Consumer market _915877 |
| 942 | _cBK | ||